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Modelos de negocio para MOOCs (Massive Open Online Courses)

Mensaje por Wester.Zela » 11 Sep 2013, 04:00

Este es un articulo interesante donde se explora los distintos modelos de negocio que se pueden aplicar para hacer rentables este tipo de enseña. Mas alla de que los cursos esten colgados y disponible gratuitamente en internet, sobre estos tipo de enseñanza, que se han diseminado en mayor cantidad en los ultimos años, se pueden aplicar ciertas extrategias para monetizar este tipo de inversiones dependiendo del tipo de entidad involucrada, ya sean estados, empleadores, sponsors, universidades y estudiantes u otros.

En un futuro va ser mucho mas frequente ver este tipo de sitios de aprendizaje. y a una escala global, que puedan reemplazar a los sitios de enseñanza tradicionales.

Este articulo ha sido publicado en Communications of ACM (cacm.acm.org).

Economic and Business Dimensions
Money Models for MOOCs

Despite the massive media ink spilled over massive open online courses, the ink spilled by MOOCs themselves remains red. MOOCs lose money. Most are free. Universities and venture capitalists subsidize them while searching for the class of the future. This cannot continue but their future, we believe, is bright.

Education is only the latest industry to face digital disruption. Music, movies, news, travel and real estate already traveled this path. Conventional business models—charging customers directly for products and services—are often ineffective online. Media companies painfully discovered that free alternatives such as YouTube videos, news blogs, independent fiction, Wikipedia pages, and the ease of piracy place limits on charging for content. Travel agencies discovered, equally painfully, that free alternatives and consumer ratings place limits on charging for bookings and advice.

After years of trying to replicate old business models online, companies, or their competitors, built platforms that offer free service and information as bait to attract users and their activity. These platforms monetize eyeballs, comments, referrals, and relationships based on two key ideas:

Charge for complements, including analytics and value-adding activities performed by users. Red Hat Linux offers Linux software for free and charges for consulting and technical support. Tumblr offers blogging and social networking for free and charges for analytics. From a MOOC's perspective, teaching a man to fish allows us to sell him a boat. We can also sell the fish he caught while learning.
Charge a different group with interdependent demand.6,7 TripAdvisor offers free advice to travelers and charges airlines and hotels. LinkedIn offers many free services to job seekers and charges recruiters. Teaching a man to fish, we can charge fleet captains who hire him.
The first idea defines what one pays for, which can be content or complement; the second idea specifies who pays. We used these ideas to create a matrix of possible business models, shown in the accompanying table, and identified a number of plausible money models for MOOCs.a We organize our discussion by who pays.

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El articulo completo esta disponible en:
http://cacm.acm.org/magazines/2013/8/16 ... s/fulltext


estimados alumnos de IA, he subido las notas de la primera practica #status
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